By Brittani Wray
The Austin American-Statesman, Austin’s most prominent newspaper which is owned by Cox Enterprises, has been an authoritative source of news and information for the residents of Central Texas since its creation in 1873. The legacy remains strong today not only through their print edition, but also online at statesman.com.
The website hosts a wide variety of contact for users. The staples of a traditional newspaper are all there including hard news, investigative reporting, features, obituaries, police reports and classifieds. And it’s not just shoveled from the print edition onto the website at the end of every publication. Stories are updated in a reasonable amount of time to reflect developments and breaking information. Readers also have access to wire contact from various sources like the Associated Press and other Cox Media Group publications. And because of the Statesman’s long legacy of producing quality, accurate information, it’s easy to trust that the website must also live up to those standards. So as far as basic content is concerned, users of statesman.com can expect to find the news coverage they need.

But a good online media outlet needs to go above and beyond that call. The news isn’t enough. It’s no long a matter of providing what readers need but rather what they want. And the staff at the Statesman is well aware of that. And interactivity is key. The homepage itself is full of links to slideshows, popular stories, videos and blogs. The look is clean and mostly organized, but there is some clutter. I’m grateful, however, that the website lacks distracting advertising on the homepage.
But beyond the homepage, the scope of the Statesman’s online multimedia changes. After clicking through several stories, I was disappointed to find that none of them had anything more than a photo to accompany the text and that even commenting had been disabled on most stories, including this one about electricity and water rate changes for residential properties, an issue of enormous relevance to everyone living in the area that would likely be discussed at length had comments been allowed. In addition, a story as statistically heavy as this one could benefit from a graph or chart that details the current rates in contrast to projected rates after the changes come to pass. Instead, users end up with a long, gray river of text sandwiched between the same sidebars they encountered on the homepage.
The Statesman’s entertainment supplement, austin360.com, does a little better with larger photos and snazzier text on their breakout information, but for the most part is also fairly bland.

Overall, the Statesman meets all the minimum requirements of news delivery online, but it lacks pizazz. There isn’t much offered that users can play with, and the fun stuff they do offer isn’t really related to the news. In order to improve, I’d encourage this web team to look at ways they can package their media together more effectively rather than having everything spread out onto separate pages. Oh, and get those comments up and running!